It is undeniable, the wheel of fashion designer business in general is on the line of ready-made clothing. Under these conditions, in the administration for the eighth time, Jakarta Fashion and Food Festival increasingly focused on ready-made path.

Moses Widyatmodjo show a fresh collection of ready-made label M by Moses in one fashion show in Jakarta Fashion and Food Festival (JFFF) at the Harris Hotel, Kelapa Gading, Jakarta, Friday (5/20/2011) ago. Mix and match striated with other materials in the 80's set of clothing at the event themed "The Luric (She) ll" They look simple but elegant.

Striated, fabric with a pattern of lines that are usually used for traditional clothing in the area of ​​Java, by Moses turned into pencil skirts, jackets, short dresses, and blouses that can be used for work to casual events. In addition to being the main ingredient, striated stripes motif is also a sweetener when combined with other materials, such as lace or linen.

Active lifestyles of women working who need a practical clothes Moses answered through clothing that can dipadupadankan. Various models of the short dress with no sleeves that can be used for evening event or dinner, for example, can be impressive when combined with more formal jacket. Or, when you want to style relaxed and move more freely, pencil skirt worn with a blouse can be replaced with knee-length pants.

In line with Moses, Sebastian Gunawan and Christina through ready-made label Votum also inspired by the needs of active women in big cities with a lot of activity. To that end, through the latest collection entitled "Uptown Girl" is shown at the event on Tuesday (05/24/2011) and then, Votum provide feminine dresses that not only can be used for work, but also to socialize.

With the concept of cocktail dresses, show begins with a collection of dresses above the knee that dynamic. Once dominated by black, gray, beige, and pale colors, color game shown in the last session through a long dress that is generally made of a lightweight silk and satin.

In addition to neon colors like blue, green, and red, Seba also combine several colors in a black dress as a sweetener. In one model of a strapless dress for example, instead of pressed glass colors as accessories, fabric wrapped Seba gray and red on the chest until the dangling on the left side of the body.

Unlike the main line of stylish luxury through a sequin and various other accessories, line Votum design is more simple. It is said Seba, line of ready-made like Votum have high selling value because more simple style, easy to use and maintain.

Challenges and opportunities
Both Sheba and Moses argued, doing business on the track-ready is not an easy job to do. Especially when the work they have to compete with imported products that are mass with a cheaper price. One of them, fashion products from China.

However, Seba and Moses argued, designer Indonesia still has a chance to market their products preferred. "Indonesia has a diverse culture that can be applied in the design so that our product has advantages because it is more exclusive. This is not to be found in a mass product, "said Moses, who has 19 years of developing AD by Moses.

Another thing that can become opportunities, which are both said to Moses and Sheba, are certain moments that make a society always looking for new clothes. "In other countries there are spring / summer and autumn / winter collection which became the new benchmark. In Indonesia it was not valid because we do has its own characteristics. The people here will find new clothes just before the big day, such as Lebaran, Christmas, or Lunar New Year. This is what could be an opportunity for designers, "said Seba.

Given the pivotal role played by this line of ready-made, Musa who is also a committee JFFF emphasize other designers to produce ready-made clothing.

"Ready to wear JFFF focus this year. We asked the designers who participated to make ready-made clothing. We do not require the production side, but the new design of the input line because I realized to do business in ready-made path is not easy, "said Moses.

In addition to be able to read the market appetite for determining the design, Moses, who had 20 years working in the fashion world, said another thing that must be mastered designer for ready-made clothing business is to have strong management to manage the business side.

Fashion show that became part of JFFF closed Wednesday night through the show that shows the design of Adrian Gan. Designers who receive much more personal orders are processed the colorful fabric of the East into beautiful dresses and beautiful.

In addition to Adrian's fashion show, the event also marked the closure of Fashion Icon award to the three figures who considered meritorious in their respective fields. The three figures are assessed Ramli instrumental in popularizing the embroidery and embroidery, Biyan Wanaatmadja as a successful designer in carrying ready-made clothing business, and Prajudi (late) as a pioneering icon ready-made clothing in Indonesia.