KOMPAS.com - individual characters are often associated with business talent. If it's too good-hearted or tend not bear with others, are considered not suitable to undergo the business. Lack of assertiveness can make a business loss.

Belief or opinion that develop like this sometimes prevents some people to do business. The desire for self-employed and earn more with the independence they have built, eventually faded or delayed.

Salma Dian Priharjati, founder of Aura Dian Kenanga Totok, undergo self-employment since six years ago with his desire to always provide the best service to customers. Included also provides the advantage that he got to be more prosperous employees.

"More people come first. When the electric base rate increase for example, we think and eventually also raise the salaries of employees. Employees who work with happy hearts will be more dear to the company, including the owner," said Diane when met at the booth Female Compass Dian Kenanga in Pejaten, South Jakarta, on Tuesday (9/21/2010) ago.

Sensitivity is awakened by pleasant employees fruitful employee loyalty and integrity Dian Kenanga. This is what makes business fitness facial and body care is flourishing and famous.

"Doing business with the liver does not necessarily make the owner can not be decisive. Likewise the other hand, who's to say if being firm also did not wear the heart," said Dian, that balances firmness and sensibilities in the live business.

Diane who developed a business with her husband, Aria Abiasa, sharing his experience building Aura Dian Kenanga Totok who now has two outlets and plans to open three more outlets in Bintaro, Depok, and Kelapa Gading.

1. Focus on the unpopular things, and controlled
You can start a business with what you love and you're good at. If you're happy with the effort that was involved, you do not hesitate to master every detail of your business is. No one can be an expert without love this. There is always a correlation between pleasure and expertise.

2. Separating personal money and corporate money
When you become an entrepreneur, you must be smart to separate the company money and private money. You still paid with company money. Every dollar you borrow from the money the company should be returned with the same amount.

3. Attention to employee welfare
Although you are a business owner, you also must consider the welfare of the employees you have. Regardless of its welfare, you can not expect good service.

"There will be no good service without paying employees properly. Welfare services must be considered. Without the employees, all efforts will not succeed, as good and as smart as any drafter who handle," said Diane.

4. Serve with your heart
To build a business in services, services provided should be maximal. As great as any of a product, if the service is not properly maintained will be in vain. Mentality to serve must be owned not only by employees but also by their owners.

"Love, sharing, and rely on the creator must be the basis of good service to customers and employees. All of this was entrusted to do good, that's what must be realized," he added.