The concept of marketing is one very important thing in running a business. Both the new business opportunities and businesses that have long been initiated, both small businesses and businesses that have grown though. Everything needed to develop the marketing concept of business being undertaken. Talking about the concept of marketing, then we're talking about how the marketing strategy of products we sell.

It was then that faced by small businesses that currently a lot of popping. Plan and appropriate marketing strategies to attract consumer attention on small businesses are still extremely difficult. One way that can be used to develop a small business course with a focus on marketing strategy.

With limited marketing budgets owned small businesses, does not mean making small businesses fail with large-scale businesses. For that we must be more creative with minimal budget to produce the right marketing strategy. Here are some ways to optimize its marketing budget:

1. Cooperation with employers or colleagues you for advertising
2. Try sending a product offering to customers and give discounts for certain purchases of the package.
Three. Introduce the product and your business through the media for free, this will help search for the consumer about the products you offer. For example, the publication through the Internet.
4. Involve the business environment is all around you, in one of your business activities carried on. It can be used as one way of free publicity to the surrounding community.

Also some things that should be considered in developing the concept of marketing for small businesses is as follows:

1. Consistency

With a consistency to all areas of marketing, can help reduce marketing costs and increase effectiveness of brand creation.

2. Plan

Planning marketing concepts that will run small businesses greatly affect the number of customers acquired. Therefore take the time to plan marketing strategies, marketing budgets, as well as other concepts related to marketing.

Three. Strategy

Strategies are the foundation for the continuation of planned marketing activities, for example, whose target market is, how small businesses target customers, and how do I keep existing customers as repeat customers.

4. Target Market

Appropriately defining the target market share, by selecting one or more of the market segments that will be entered. The target market is clearly going to create a marketing concept more easily implemented.

5. Budget

Calculating the marketing budget is part of the heavy and require the accuracy of the count. From the budget established, it can dipersipkan funds will be needed for marketing. Normally a small business with a budget not very accurate, resulting in waste.

6. Marketing Mix

Marketing mix is usually explained as a product, price, place and promotion. For small employers, need to decide on the specific product (or services), the appropriate prices, where and how you will distribute your product, and to how others can know about the products offered.

7. Website

Currently any business including small businesses try to have a website, because almost 60% of consumers come from information from the Internet. So that the product information through the website also strongly supports increasing the number of customers who are interested in your product.

8. Branding

Branding is how consumers receive the product and the company that makes the product. Sometimes small businesses are always forgetting the needs of the brand or the introduction of pictures, logos, products and even small businesses generate.

9. Promotion and advertising

Promotions and advertising are marketing concepts that must be considered at various bsnis and products, including on small businesses. Promotion and advertising both brands will result in the recognition that effective to be able to increase sales.

10. Customer Relationship Management

Customer relationship management with the right to be one of the things important to create loyal customers and consistent. For example, by making a membership card, and give certain discounts for its members.

Remember, even a business can be destroyed if the existing marketing strategy is not appropriate. Therefore, review again the marketing concept and plan your marketing strategy, so that your business can grow more quickly and accurately.
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