The purpose of a web presence should be to improve the business as a whole synergy of offline marketing and sales efforts. In other words, to help achieve maximum benefit. To do so, an online strategy should be: Driving targeted traffic to a site, enticing visitors to take action that we want them to do, and use web matric to analyze and measure the behavior of this target user.Pengejawantahan correctly will ensure we have effective marketing campaigns and increase sales.
Let us further examine each of these goals:

Objective 1: Drive Targeted Traffic to Site
The process of directing targeted traffic campaign begins with a search engine marketing (SEM) including pay-per-click advertising (PPC) and search engine optimization strategies (SEO).
It is important to know which keywords are meaningful in PPC and SEO.
Should use tools like Wordtracker to find the possible combinations of keywords. To determine how often each phrase is searched, and to evaluate which means when we use it enough to check how high the level of competition. Make a choice and do the test in PPC and SEO.
Researching and selecting effective keywords is a very important business. Be sure to choose keywords that your target market will be used to search our website. With web matric and analysis of position, allowing us to show where it came from the visitors of this, what keywords they use to find ktia, and whether they act that diingikan within the website. If any chosen keywords, will mislead us to the truth, because we may find a high ranking on the Web site visitors who came not tertapi they expected.

Goal 2: Persuade Website Visitors for Doing what we Want Action
Would you sell your products / services, organizes newsletters, or attract people to download software demos, its primary purpose is to direct visitors to do the same action we want. To do this, we must have a pretty interesting website visitors more deeply, and then guides them towards our goal.
Website design and architectural factors such as ease of use, navigation, content and context to place them into a single entity. The key is to monitor how well these factors work encourages visitors to take a decision. With web matric we can monitor and see which one exactly and what does not. With this knowledge, we can make appropriate changes to the site, melajuntukan monitoring, and repeat the process until you get an increase on the expected outcome.

Goal 3: Use the Web Metric to Analyze Visitor Behavior
Areas of web metrics and analysis is a new and evolving. Dibangingkan with traditional offline marketing, the Internet provides an incomparable opportunity to measure how customers interact with business. Web metrics and analysis to help in monitoring and improving the target first and second. This is done by giving more attention to the origin of these visitors come, to learn what keywords are used to find our site, to see how their process to navigate, and the actions of what they do along the road. This information becomes very important in our business growth.

Web first metric is better known as the site traffic logs or statistics. Both measure things like the server hits, unique visitors, repeat visitors, entry pages, exit pages, first page visited, the second page visited, and average time spent on a page or the site.
Now the latest log analysis software can show you more business-specific metrics web.
Including conversion ratio, browse-to-buy rates and customer-acquisition cost. In line with this area of research and development continues, we will see the emergence of a new metric-metric, along with the updated tools to measure them.
Now, with the right tools it is possible to monitor the behavior of web visitors, such as how and where they found our website, on a page where they stopped, and whether they act that we ingikan or not. For this kind of information is very valuable, to harmonize with SEM strategies, keyword selection, web architecture and design. Basically, we should test and improve what is currently running, reduce the tidk need and find a new approach that may work better. This process will increase the return on investment (ROI) is constant.